L'Oreal Preference Le Blonding Ultra Platinum Bleach: Extreme Lift For A Brilliant Blonde Finish.

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Product details Preference Le Blonding Ultra Platinum Bleach: Extreme lift for a brilliant platinum blonde finish. Introducing Preference Toners by L'Oreal Paris powered by our new ammonia-free technology! Benefits of Preference by L'Oreal Paris New Ammonia-Free Post-Bleach Treatment Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones Up to 4x more nourished hair 5 Minutes: Application Time Smoother and Silkier hair Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x Toning Cream, 1x Developer Cream, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves. What makes it special? REBALANCES p. H - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the p. H level of hair, improving hair quality. AMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell. REINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair. Instrumental Test. Key Benefits. Up to 9 weeks of fade-defying colourMultidimensional Colour and High-Impact Shine. New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. Up to 5x more nourished hair How to use Read the instructions and do patch test 48 hours before use, 1.) Use gloves and mix components (powder and lightening cream) into developer bottle and shake to mix evenly, 2.) Apply bleach and leave for recommended time, 3.) Follow with conditioner and rinse. IMPORTANT: THIS PRODUCT CONTAINS PERSULFATES AND COLOURANTS. IT CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES MAY BE SEVERE. IT IS ESSENTIAL TO FOLLOW THE PRECAUTIONS BELOW: DO NOT USE IF: - You are sensitive to persulfates or have previously experienced a reaction to a bleaching product. - You have previously experienced any reaction after colouring your hair. - You have a sensitive, irritated, or damaged scalp. For all questions related to your personal sensitivity, consult a doctor. Hazards and Cautions Safety Instructions. Important: This product contains persulfates and direct colourants. It can cause an allergic reaction which in certain rare cases may be severe. It is essential to follow the precautions below:Do not use if:You are sensitive to persulfates or have previously experienced a reaction to a lightening product. You have a rash on your face or sensitive, irritated and damaged scalp, You have ever experienced any reaction after colouring your hair. For all questions relating to your personal sensitivity, consult a doctor. The brass-defy conditioner contains direct colourants. You must do a skin allergy test without fail 48 hours before each use of this product (read and follow the instruction leaflet).Remember to buy this product in advance in order to do the skin allergy test 48 hours before use. The lightening mixture contains, hydrogen peroxide and persulfates. Do not inhale or ingest. In case of ingestion, do not induce vomiting and seek immediate medical attention. Wear suitable gloves supplied in the carton. Avoid contact of the product with eyes. Do not use to lighten the eyelashes or eyebrows or any usage other than lightening the hair. To do so may cause blindness. Rinse eyes immediately and thoroughly if product comes into contact with them. If you wear contact lenses, take them out before rinsing the eyes. In case of intense stinging, swelling, or burning sensation on the scalp or respiratory problems, rinse immediately with warm water and stop use. Before doing another lightening, consult a doctor. Do not exceed development time. Rinse hair very carefully with warm water. Do not use on hair that is very fine and fragile, sensitised, straightened or just after a perming process. Do not use if the hair has been coloured with henna or a progressive hair colourant. Never keep any mixture after application. Keep out of reach of children. Do not use on children